We’ve talked about how Hooks determine the “watchability” of your video. Particularly in the first 3 to 5 seconds. Here are some unique, brand-centric examples of hooks that capture viewers in the first 3 seconds! Clinique @meimonstaa #ad @Clinique this… Read More »Clinique, BMW and Skittles’ TikTok Ads Hooks
Before getting started: This is not a comprehensive list of ad disapproval reasons or suggested actions. For a more detailed list, refer to TikTok’s ad policy for creatives. We also recommend you review their ad policy for restricted and prohibited products or services to… Read More »TikTok Ad Review Checklist
In a recent webinar hosted in partnership with TikTok, VidMob shared 12 new creative insights and recommendations for brands who want to effectively engage with TikTok consumers. These insights are based on VidMob’s analysis of over 1,400 video ads which generated a… Read More »Data-driven Tips to Supercharge Your TikTok Ad Creatives
Best Practices We know that getting your ad creative right can be challenging. To help you get the most out of your TikTok auction ads, we’ve pulled together some creative pointers based on the highest-performing auction ads on the platform.… Read More »8 Creative Tips for Viral TikTok Ads
Learning Phase Learning Phase refers to the beginning period of ad delivery when the system continuously explores new customers to help the Ad group reach the most suitable audience. This is an important part of the ad delivery life cycle,… Read More »TikTok Learning Phase
Split testing, commonly referred to as A/B testing, is a test tool provided by TikTok Ads Manager which can help you test different variables of your campaign to determine which strategies work best. For example, you can test two different… Read More »TikTok Ads Split Testing
Audience optimization tips: Tip #1: Start your campaign with broad, interest-based audiences to capture a wide enough target pool of engaged users. Tip #2: Try different audience segmentations and Custom Audience features. TikTok’s Split Testing tool lets you A/B test results… Read More »4 TikTok Audience Optimization Tips
A health and nutrition app was using auction ads on TikTok to drive user installs and in-app purchases. Over time, they saw that the cost per install was increasing day by day, reaching up to 20% above target. We concluded… Read More »TikTok Ad Strategies for Apps
